The broadcast and cable networks are once again joining forces to help raise money for cancer research. The 4th Annual Stand Up To Cancer event will take place on September 5, 2014 at 8pm ET/PT, with all of the money raised during the special star-studded primetime event going toward cancer research. The first three telecasts generated $261 million in pledges and brought together researchers and scientists from “different disciplines across institutions and international boundaries to work collaboratively on promising new treatments that will impact a wide range of cancer types.”
Joel Gallen and Gwyneth Paltrow are returning as executive producers. The celebrities who will be participating in this year’s fundraising event will be announced at a later date.
“We are all in this mission together: to turn cancer patients into cancer survivors. It is an honor to be part of a show and a movement that sets a great challenge and works tirelessly to meet it,” stated Gallen said. “This terrible disease has taken too many loved ones and on this special night, we’re working together to raise awareness and funds for the groundbreaking research that is saving people’s lives. This year, our commitment is stronger than ever — we expect the top names in film, television, and music, to join us on September 5th.”
“Cancer profoundly touched my life when I lost my father to the disease twelve years ago, and Stand Up To Cancer gives me a powerful platform to fight for a cause that I’m passionate about,” said Paltrow. “I am thrilled to join Joel Gallen to executive produce the Stand Up To Cancer telecast again this year, and honored to continue standing up in my father’s memory.”
“When we launched Stand Up To Cancer, our goal was to approach the struggle against cancer in a different way. Just six years into this movement, the incredible generosity of our donors — of every level — has enabled major progress in developing new treatments,” said Katie Couric, a co-founder of SU2C. “This program offers a unique opportunity to share the story of our progress and to remind viewers that each and every individual can play a role in supporting these scientists and their tireless work on behalf of patients,” she added.
“None of SU2C’s groundbreaking research accomplishments would have been possible without the ongoing support of the entertainment industry,” said Sherry Lansing, also a co-founder of SU2C, as well as founder of the Sherry Lansing Foundation and chair of the Entertainment Industry Foundation’s Board of Directors. “From the network and cable executives donating unprecedented “roadblock” airtime, to the hundreds of stars who volunteer their time and talent to help us engage the public in this effort, we are profoundly grateful to the entire entertainment community and humbled by the impact that is possible when we unite in support of a cause that affects us all,” she said.
Source: Stand Up To Cancer
-By Rebecca Murray
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