Relativity Readies Act of Valor Super Bowl Ad Campaign

Act of Valor PosterRelativity Media must have a lot of faith in Act of Valor as they’ve bought four 30 second commercial spots to air during Super Bowl XLVI. With the incredibly high prices of ads that run just prior to, during, and immediately after the Super Bowl (last year’s broadcast was watched by 111 million viewers), Relativity’s paying a pretty penny (the exact figure of which they didn’t disclose) for the commercials which they say will feature exclusive content.
Two spots will be broadcast during the pre-game, Relativity’s bought one commercial spot for the fourth quarter, and one spot is set to air during the post-game show. The studio also purchased spots during the 2010 Super Bowl for Limitless, which could have helped propel that thriller to the number one spot at the box office.
Act of Valor stars active-duty Navy SEALs in a “fictionalized composite of actual events.”
Announcing the ad buy, Terry Curtin, Theatrical Marketing President stated, “We are proud of this unique and original film that plays fantastically across broad audience segments. Not only is Act of Valor an incredibly entertaining action film, but it is a true testament to the heroism and sacrifice that makes America great. What better place to feature a spot for this movie than on the Super Bowl, which is one of our country’s biggest events.”
The Act of Valor Plot:

Act of Valor goes deep into the secret world of today’s most elite and highly trained group of warriors. When the rescue of a kidnapped CIA operative leads to the discovery of a deadly terrorist plot against the United States, a team of SEALs is dispatched on a worldwide manhunt. As the men of Bandito Platoon race to stop a coordinated attack that could kill and wound thousands of American civilians, they must balance their commitments to country, team, and their families back home. Inspired by true events, the film combines stunning combat sequences, up-to-the minute battlefield technology and heart-pumping emotion for the ultimate action adventure.
Watch the trailer:

Source: Relativity Media – January 11, 2012