‘Courageous’ Proves Popular at the Box Office

0
Alex Kendrick and Rusty Martin in Courageous

Adam Mitchell (Alex Kendrick, left) tries to get through to his son, Dylan (Rusty Martin) in 'Courageous.' Photo by Todd Stone

Courageous may not have had the same pre-release hype as the weekend’s big releases – 50/50, What’s Your Number, or even Dream House [which actually had only a trailer and one TV spot going for it]– but it’s proving to be the one to beat at the box office among the September 30-October 2, 2011 new releases. Over $2 million in tickets had been sold for the PG-13 film leading up to its Sept. 30th release in 1,161 locations and, surprisingly, as of Friday afternoon, Courageous was outpacing the other new entries in the box office derby.

Courageous looks to be on track to bring in $10 million-ish, $3 – 4 million more than originally anticipated.

Commenting on Courageous‘ advance ticket sales, Sherwood Pictures Executive Producer Michael Catt stated, “Such great advance momentum reaffirms that the topic of fathers is universal and that Courageous touches a nerve. Present or absent, fathers shape lives and we’re excited to use drama, adventure, humor . . . to inspire men to the high adventure of full-on parenting.”

The Plot: Courageous the story of four police officers with one calling: to serve and protect. As law enforcement officers, the men are confident and focused. Yet at the end of the day, they face a challenge that none of them are truly prepared to tackle: fatherhood. With God’s help, they struggle to be able to find a way to serve and protect those that are most dear to them.

Watch the trailer:

Share.

Comments are closed.