Jungkook of the super popular K-pop group BTS released his debut solo single “Seven” at midnight on Friday, July 14, 2023, and it’s already breaking records. The highly anticipated single was announced just a few weeks ago, and BTS fans – known as ARMY – shared their excitement all over social media.
The big surprise came when a teaser for the music video was released on July 12th. During the teaser, it was revealed that Grammy-nominated rapper Latto would be featured on the song. Latto had huge commercial success with her 2022 hit “Big Energy.”
“Seven” is described by Big Hit Music as “a fun summer song that puts its spin on the UK garage genre. The genre’s unique rhythm and texture meet with the catchy acoustic guitar sound, highlighting the light-hearted melody perfect for the summer. Jungkook’s unique timbre and playful energy complete the song.”
“Seven” was written and produced by Grammy-winning producers and songwriters Andrew Watt and Cirkut.
BTS is no stranger to not only breaking down barriers but also breaking records. And with each member releasing solo projects, we’ve learned they can break them individually as well.
“Seven” set a new record for the fastest song to hit number one on US iTunes in just an hour and six minutes. A record, by the way, Jungkook took from his own group when they did it with their June 2023 release, “Take Two.” Not stopping there, “Seven” also broke the record for the fastest song in iTunes history to reach number one in 100 countries in just two and a half hours.
A music video released simultaneously with the single unfolds with a movie-like storyline and quite unique aesthetics. Known for their works with Harry Styles, Cardi B, and more, Bradley Bell and Pablo Jones-Soler came together to direct the music video. Korean actor Han So-Hee and featured artist Latto are featured in the music video. The official YouTube video currently has 29 million views and counting.
Discussing the production of “Seven,” Jungkook said, “I deliberated on how more people could enjoy ‘Seven.’ This is my first time working on the UK garage genre, and the production process was very fresh and new. I also learned a lot from recording ‘Seven.'”
Jungkook kicked off his promotions with a debut performance of “Seven” on Good Morning America’s Summer Concert Series. Jungkook will also be on the Elvis Duran Radio Show on Tuesday, July 18, 2023. There isn’t any word yet on other American promotions Jungkook has planned before he heads back to South Korea. (Late night talk shows are out of the question due to the ongoing writers’ strike.)
