Duck Dynasty Sets a New Viewer Record

Phil, Si, Jase and Willie Robertson in Duck Dynasty
Phil, Si, Jase and Willie Robertson from A&E's Duck Dynasty - Photo by Zach Dilgard
Duck Dynasty posted some seriously impressive season finale numbers, drawing in 9.6 million viewers (a new record) to its final show of the season and averaging 8.4 million viewers over the entire season. That’s good it enough to make it the #2 original cable series (surpassed only by The Walking Dead) and the #1 cable non-fiction series, according to A&E.
 
The A&E reality series also scored big on social media. Bluefin Labs and Trendrr.tv report it had more “total activity across all major social media platforms” on the night of its season finale than even American Idol or Survivor.
 
And, of course, the Duck Dynasty gang will be back for another season. A&E says filming is expected to begin on season four soon and will premiere later this year.
 
The Plot:
 
A&E Network introduces the Robertsons, a Louisiana bayou family living the American dream as they operate a thriving business while staying true to their family values and lifestyle.
 
Ask anyone in Louisiana and they’ll tell you that the bayou state’s favorite first family doesn’t live in the governor’s mansion but in the backwoods, where the Robertsons’ rags-to-riches story is still unfolding. A homegrown mom-and-pop operation, Duck Commander has become a sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.
 
This newly minted multimillionaire family is kept in line by business-savvy Willie, who runs Duck Commander with the help of his brother Jase, their respective wives Korie and Missy, patriarch and founder of the company, Phil, and uncle Si. Together they run a booming business that employs half their neighborhood, but at the end of the day, you can find the whole family around matriarch Miss Kay’s dinner table.
 
Each episode brings a new set of challenges, met with a special brand of Southern know-how and a down-home sense of humor.
 
Source: A&E
 

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