Grammy Award-winning singer Rihanna will be executive producing and starring in Style Media’s first competition series, Styled to Rock. The show will give up-and-coming designers a chance to create fashion pieces for celebrities, with the title of “America’s next trendsetting designer” on the line.
The 10-episode series will premiere in 2013.
“Rihanna is a trailblazer, a trendsetter, and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force,” stated Salaam Coleman Smith, President, of Style Media. “On the heels of our successful network rebrand, Styled to Rock and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style.”
“Fashion has always played an integral part in my life and career,” said Rihanna. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.”
Casting is now underway.
The Details:
Rihanna will personally select the 12 designers who will compete for the coveted opportunity to dress some of the biggest names in entertainment. To help the designers reach their ultimate artistic potential, Rihanna will enlist the guidance of top experts from the fashion industry to serve as mentors. Each week, challenges will push the designers to their creative limits when they are tasked with styling an A-list star.
Each week’s celebrity guest will determine which designer best achieves their vision – and advances to the next week of competition. Faced with the threat of elimination, the remaining designers must meet with the mentors to discuss where they fell short and ultimately who will be sent home. In the end, one designer will be named the winner of Styled to Rock.
