Ron Howard Set to Film Made in America Festival

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Budweiser Made in AmericaImagine Entertainment’s Ron Howard will direct and Brian Grazer, Steve Stoute, Jay-Z and @radical.media will produce a film shot during Jay-Z’s Budweiser Made in America Festival. The festival will take place in Philadelphia September 1-2, 2012 and will feature a lineup of artists that includes Jay-Z, Pearl Jam, Run-DMC, Drake, Skrillex, Rick Ross, Miike Snow, Odd Future, and Janelle Monae.
 
“This will not be a concert film; it’s a reflection of the fabric of what it means to be Made in America – what the festival represents, why Jay is doing it and how he relates to each artist,” said Howard.
 
“The film is going to be born through Jay-Z’s perspective…how he puts the event together and creates this musical event that defies all genres. We will hone in on the meaning of the festival and how Jay-Z has become a voice and icon for this generation,” added producer Grazer.
 
“Made in America is the soundtrack to pursuing your passion, excelling at your craft, being authentic and embracing cultural diversity. It’s the tapestry that ignites new ideas and brings us all closer together. That’s what we’re setting out to accomplish with this festival and film and we’re proud to have an iconic American brand like Budweiser as our partner who truly stands for what it means to be Made in America,” said producer Steve Stoute.
 
The film will be released in 2013.
 
Source: Imagine Entertainment
 
Posted by Rebecca Murray
 

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