truTV’s Looking for the Next Great Car Designer

Motor City Masters TV Series at truTVBrooke Burns is set to host a new reality competition series on truTV specifically for car fans. Motor City Masters pits 10 car designers against each other in a competition to show who’s the most creative. The series is shooting now in LA and will debut on truTV this summer.
 
Season one will consist of 10 episodes, with the season finale filming in Motor City (Detroit) and featuring a “final show-stopping challenge.” At stake is a prize package that includes a brand new 2014 Camaro Z28, $100,000 cash, and the title of Brand Ambassador.
 
“As truTV’s first venture into the reality-competition genre, Motor City Masters marks an important step in our strategy to diversify truTV’s programing slate and develop the truTV brand,” said Chris Linn, president, head of programming for truTV. “Cars are a huge part of American pop culture, and people are more interested than ever in how design meets function to impact our everyday lives. We are extremely proud to be working with such an iconic American brand as Chevrolet, as well as the top-notch team at Bunim/Murray Productions.”
 
“This is going to be a really fun competition for the designers,” said Jonathan Murray, chairman of Bunim/Murray Productions. “The challenges they face will push them to really think about what the American public wants in a car and how the car can better serve their needs.”
 
“Creating vehicles with great design and performance that live up to the Chevrolet name will be a challenge for the participants,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “We look forward to seeing the top two designers here in Detroit in a few weeks for the finale.”
 
Details on Motor City Masters:

Motor City Masters will bring together 10 experienced designers, with various specialties and backgrounds, all of whom share a passion for car design. In each episode, the contestants will have the ambitious task of creating new, fully functional (though not street legal) concept cars based on a theme that will showcase the each competitor’s unique personality.
 
Challenges on Motor City Masters will explore various aspects of design, inside and out. The designs will be judged by Jean Jennings, president and editor in chief of Automobile Magazine and internationally renowned car designer Harald Belker. They will be joined each week by a special celebrity guest judge. Competitors will be judged on their creativity, execution and forward-thinking design, among other criteria. The field will narrow with each elimination challenge until only the top two designers remain. These two competitors will then face off in front of Chevrolet’s world-class car design experts, after which only one designer will be crowned “The Next Great Car Designer.”

 
Source: truTV
 
-Posted by Rebecca Murray

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