British Villains are Represented by Tom Hiddleston, Mark Strong, and Ben Kingsley in a Super Bowl Ad

Tagline: “Have you ever noticed how in Hollywood, all the villains are played by Brits? Let us introduce you to the newest British Villain that will make you forget all the usual suspects.”

Jaguar’s 2014 Super Bowl commercial features Sir Ben Kingsley, Tom Hiddleston, and Mark Strong dressed to impress as they explain why Brits are so good at playing bad. The commercial was directed by Oscar winner Tom Hooper (The King’s Speech) who nailed the tone while serving up a memorable ad.