T-Mobile promotes its “Contract Freedom” campaign with an ex-NFL quarterback who’s intimately familiar with being without a contract. Tim Tebow stars in T-Mobile’s first-ever commercials specifically produced for the Super Bowl and focusing on unnecessary wireless service contracts.
“Why would anyone in their right mind stay in a situation that restricts them?” said John Legere, president and CEO of T-Mobile US. “We want everyone to be able to exercise their own choice which comes with contract freedom. We thought Tim Tebow was the perfect choice for these spots. And, like T-Mobile, he has the grit, determination and passion for doing the right thing.”
“T-Mobile came to me with a great idea around a fun and creative Super Bowl spot. I love what they’ve been doing and how they treat their customers, said Tim Tebow. It was a blast filming all of the various scenes, and working with T-Mobile to highlight their concept around no contracts for their customers.”
