Those angry birds will take a break from attacking pigs and instead will venture into the world of transforming robots with Angry Birds Transformers. Hasbro and Rovio Entertainment just announced the upcoming Angry Birds Transformers mash-up will be available soon in multiple forms, including a mobile game.
“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to both those who grew up with the brand in the ’80s, as well as fans of the brand today. People are going to love it!”
“Angry Birds Transformers provides fans worldwide with a fun, new story and characters and innovative ways, like our TELEPODS platform, for consumers to engage with the brand,” said John Frascotti, Chief Marketing Officer at Hasbro. “We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience.”
Angry Birds Transformers is just the latest in a line of Angry Bird versions to cross over into the movie world. Rovio’s previously released Angry Birds Star Wars as well as Angry Birds Rio editions.
