Justin Timberlake Takes His Love of Golf to a New Level

Justin Timberlake
Justin Timberlake (Photo Courtesy of Callaway)

In news that’s only news because it’s Justin Timberlake and because it’s a relatively slow news period in the entertainment arena, it’s just been announced Timberlake’s putting his love of golf to use as Callaway Golf Company’s “Creative Director for the Callaway portfolio of Brands”.

The position was created for Timberlake, who will, according to Jeff Colton, Sr. Vice President of Global Brand and Product, “engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand.”

“We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with,” says Colton. “Justin is an extremely gifted artist and an avid golfer with a deep passion for Callaway products, and his creative energy will serve us well as we connect with the next generation of golfers. The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare, and his input has already made an impact.”

“It’s always great when professional projects surround subjects that I am passionate about, and the sport of golf and my work with Callaway definitely fit that criteria,” stated Timberlake. “I’m looking forward to bringing a fresh perspective to this category — focusing on the social aspects, fun and lifestyle associated with Callaway and playing golf.”

More on Justin Timberlake [Courtesy of Callaway]:

In 2008, Timberlake became the first non-tour player to join Callaway’s team of Staff Professionals that includes Phil Mickelson, Ernie Els, Alvaro Quiros and icons such as Arnold Palmer. Earlier this year, he participated in a Father’s Day-inspired social media contest that awarded equipment via Callaway’s Facebook page.

A passionate golfer, Timberlake’s rising status in the sport also includes annual hosting duties at the Justin Timberlake Shriners Hospitals for Children Open PGA Tour event in Las Vegas, NV and participation in the major Pro Am tournaments. Along with his parents, Timberlake owns and operates Mirimichi, a world-class championship golf course and learning facility located near his hometown of Memphis, Tenn.