20th Century Studios’ release of the final trailer for the first Avatar sequel, Avatar: The Way of Water, was just one of the promotional items launched on what the studio declared as “Avatar Day.” In addition to the new two-minute trailer, “Avatar Day” events included Sydney’s Bondi Beach Icebergs Pool being transformed into a giant blue bird’s eye view billboard and billboards in Times Square serving up an anamorphic 3D experience of Pandora’s underwater world.
Additional new Avatar promos include a special augmented reality lens for Snapchat users. Per 20th Century Studios: “Every Snapchatter will get a personalized experience. The Lens uses machine learning to transform in real-time their mouth, eyes, head shape, hair and skin – complete with blue-striped texture – as if they came straight from Pandora.”
Avatar: The Way of Water stars Sam Worthington, Zoe Saldaña, Sigourney Weaver, Stephen Lang and Kate Winslet. Director James Cameron co-wrote the screenplay with Rick Jaffa and Amanda Silver. Cameron and Jon Landau produced, and David Valdes and Richard Baneham executive produced.
The Plot: With Avatar: The Way of Water, the cinematic experience reaches new heights as Cameron transports audiences back to the magnificent world of Pandora in a spectacular and stirring action-packed adventure.
Set more than a decade after the events of the first film, Avatar: The Way of Water begins to tell the story of the Sully family (Jake, Neytiri, and their kids), the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive, and the tragedies they endure.
The original Avatar is now streaming on Disney+. The first of four planned sequels opens in theaters on December 16, 2022.