Mark Hamill and Kathleen Kennedy Announce Star Wars Force for Change Campaign

Mark Hamill stares intently at the camera, copying his look from the final scene of Star Wars: The Force Awakens, in a video announcing the new Star Wars: Force for Change campaign launched on April 5, 2016. The campaign’s goal is to raise funds for four charities: U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America, and Make-A-Wish. The just-launched campaign will run through Star Wars Day – May 4th – and will match donations up to $1 million made by fans.

Mark Hamill and Lucasfilm President Kathleen Kennedy teamed up to announce the campaign. “Star Wars fans are some of the most generous, thoughtful, and sympathetic people I have ever met,” said Kennedy. “I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts.”

The past Star Wars: Force for Change campaign raised more than $10,000,000. Fans who donate to this campaign have a chance to win a trip to Skellig Michael where The Force Awakens‘ final scene with Hamill and Daisy Ridley was shot.

Details on the Campaign: Over the course of the four-week period, which culminates at 11:59pm (PST) on May 4th, fans will be able to donate through CrowdRise.com/ForceForChange to these four charities and have their donations matched dollar for dollar up to $1,000,000.During the first week, the first 20 fans to raise or donate at least $500 will win a Blu-ray of The Force Awakens signed by the cast[i], with more incentives to come. All participants who enter will also have a chance to win an all-expense paid trip to Ireland, including Skellig Michael along the Wild Atlantic Way, the location of the dramatic final scene from The Force Awakens.

Watch the Star Wars: Force for Change announcement video: