A mysterious machine suddenly appears in a store, promising to divulge to its users their true potential in the official trailer for Apple TV+’s The Big Door Prize. No one knows where it came from, but the community embraces the machine and seems to accept whatever it says.
Chris O’Dowd stars as the one person in town who questions the validity of the machine. The half-hour comedy also stars Gabrielle Dennis, Ally Maki, Josh Segarra, Damon Gupton, Crystal Fox, Djouliet Amara, and Sammy Fourlas.
Emmy Award-winner David West Read (Schitt’s Creek) created the series, based on M.O. Walsh’s novel, and serves as showrunner and executive producer. Bill Bost, Sarah Walker, and Skydance Television’s David Ellison and Dana Goldberg also executive produce. Additional executive producers include CJ ENM/Studio Dragon’s Miky Lee, Young Kyu Kim, and Hyun Park.
The Big Door Prize is produced by Skydance Television and CJ ENM/Studio Dragon.
The 10-episode season premieres at SXSW, followed by the debut of the first three episodes on Apple TV+ on March 29, 2023. The remaining new episodes will be released once a week on Wednesdays.
The Plot:
The Big Door Prize tells the story of a small town that is forever changed when a mysterious machine appears in the general store, promising to reveal each resident’s true life potential. Dusty Hubbard (O’Dowd), a seemingly content, cheerful family man and high school teacher, watches everyone around him reevaluate their life choices and ambitions — based on the machine’s printouts — and is forced to question whether he is truly as happy as he once thought.
While he remains skeptical of the machine, his wife, Cass (Dennis), indulges in the dream that there’s something bigger out there for her. Like many of Deerfield’s residents, the couple has lived a relatively safe, uncomplicated life until the arrival of the Morpho machine. However, all of that is about to change when the community is forced to reconcile with their unfulfilled achievements in pursuit of a better future.
