The NFL, Pepsi, and Roc Nation announced Jennifer Lopez and Shakira are confirmed to perform at halftime during the 2020 Super Bowl. Super Bowl LIV will take place at the Hard Rock Stadium in Miami Gardens, Florida on Sunday, February 2nd.
“Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed of performing at the Super Bowl,” said Jennifer Lopez. “And now it’s made even more special not only because it’s the NFL’s 100th anniversary, but also because I am performing with a fellow Latina. I can’t wait to show what us girls can do on the world’s biggest stage.”
“I’m so honored to be taking on one of the world’s biggest stages in the company of a fellow female artist to represent Latinos and Latinas from the U.S. and all over the world — and to top it off, on my birthday!” said Shakira. “This is a true American dream and we are going to bring the show of a lifetime!”
The Pepsi Super Bowl Halftime Show is, according to the NFL, the most-watched musical performance of the year. Just under 100 million viewers tuned in to check out the 2019 Super Bowl Halftime Show which featured Maroon 5, Travis Scott, and Big Boi. Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, and Madonna have all taken the stage to perform during football’s championship game.
Jennifer Lopez has sold over 75 million records and her recent performance in the critically acclaimed film Hustlers has earned Oscar buzz. Lopez was named to the TIME 100 list and was nominated for a Golden Globe for her starring role in Selena.
Shakira’s also sold more than 75 million records and has earned three Grammy Awards as well as 11 Latin Grammys. She also has the distinction of being one of the top five YouTube artists in history.
The NFL Network is producing the Pepsi Super Bowl LIV Halftime Show telecast and Ricky Kirshner is executive producing. Hamish Hamilton is on board to direct.